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Lan Pharmaceuticals, a century-old legacy pharma empire that ventured into luxury skincare some 20 years ago finally launches its first ever accessible line and watches it spectacularly TANK. Enter market specialist Wei Wuxian, who is just what they need, who can rescue a brand even from the depths of hell; and who, quite inconveniently, also happens to be their head of IT and younger heir's ex from college. OR: an epistolary account of the near-impossible salvation of Lan Pharmaceuticals' first ever mass-market skincare brand, told entirely through internal communications PODFIC

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